Consumer

Sustainability focused FMCG products combined with a premium quality user experience.

Through long-standing partnerships with world leading consumer goods companies, we have accumulated a wealth of experience in accelerating their product development processes through the use of digital twin methods.

Transforming products, packaging and consumer experiences

Image: The award-winning Team GB cycling helmet, designed by Crux Product Design

Innovation that performs!

Our designs are more than objects; they are experiences. With every project we embark on a journey of innovation, transforming ideas into tangible delighters that perform. Our passion for inclusive design helps us to strive for solutions that are accessible and usable by as many people as possible. Our inclusive design processes and expert team curate products that seamlessly blend aesthetics and function. We support big brands to plan strategically for the future, whilst unlocking sustainability enhancements that work towards net zero ambitions.

Image: Packaging designed in the Bristol, UK office, showing box with medical device.

Embracing the future: Smart, sustainable, accelerated

In the era of smart living, sustainability, and style, we lead the way. Our consultancy focuses on developing products that align with the modern consumer’s values. We integrate smart technologies that enhance convenience, sustainability inclusions that respect the planet, and timeless designs that resonate with contemporary aesthetics. By embracing the future, we redefine what it means to interact with consumer goods.

End-to-end device development facilities

Image: A bike with a Team GB cyclist testing the helmets designed by Crux Product Design
Image: Unilever deodorant packaging
Image: Two computer monitors showing graphs and technical engineering drawings
Image: A focus group for usability testing surrounded with different deodorant bottle types
Image: White toothbrishes on a white background
Image: Comfort washing liquid bottle
Image: Chris Kilbane, Design Director
Whilst historic product design was driven by ‘shelf-presence’, Crux pride ourselves on developing considered, future-proof design solutions that are inclusive for global consumers.
Chris Kilbane  – Design Director