With Great Design Comes Great Responsibility

Crux is a leading product design consultancy specialising in user-centred design. Our multidisciplinary team of industrial designers, usability experts, and product development specialists work together to create impactful solutions that resonate with users in the ever-evolving global market.

Our ‘front-end innovation’ and user-centred design expertise are the foundation of our client partnerships. We identify and qualify exciting opportunity spaces before the brief is fully defined. This approach ensures we meet and exceed our client’s expectations, delivering impactful solutions that resonate in the ever-evolving design landscape.

Designing for Global Markets

Ethnographic research plays a pivotal role in designing for the user, as it offers a comprehensive understanding of user behaviours, preferences, and needs within their environments. By immersing ourselves in user studies, we uncover early insights to inform programme strategy, tackle the right opportunities, and mitigate late-stage risk.

Crux designs and tailors methodologies specific to the programme’s unique demands; we extract these insights through activities ranging from in-field ethnographic research to comprehensive literature reviews identifying unmet needs, providing a rich contextual backdrop for design decisions. It identifies cultural sensitivity, acknowledging diverse backgrounds and habits, which is crucial in the globalised design landscape. Ethnography inspires innovation by encouraging creative thinking and ensures that design assumptions are validated through real-world observations. This approach is central to our product design and development process, ensuring our solutions resonate globally with users.

Adding Resolution to Insights with Eye-Tracking Technology

Ultimately, this user-centred methodology guides our designers and engineers in creating products and experiences that authentically resonate with users, addressing their challenges and enhancing their overall experience.

Global Market Rehabilitation

Global market rehabilitation is essential for users and products. It creates an environment that supports consumers’ well-being and encourages businesses to innovate and adapt to changing market needs. This ensures that a diverse array of inclusive and high-quality products are accessible to a wide range of users across different regions of the world.

An example of the importance of global market rehabilitation is a project called ‘Dexta’, developed by Crux. Dexta is a transformative rehabilitation aid concept for post-stroke and nervous system disorder recovery. It addresses individual healthcare challenges and represents a shift in the global approach to rehabilitation.

Dexta – Rehabilitation Aid Concept

Dexta integrates technology and functional industrial design, offering a tailored, at-home recovery experience. This clever product enhances patient mobility and independence and aligns with ecological sustainability values through its extended life cycle and rental model. Dexta’s impact extends beyond individual well-being, symbolising the need for comprehensive solutions that break down barriers to rehabilitation on a global scale.

Designing for The Future

Designing for the future is essential as it involves anticipating trends, embracing sustainability with subjects like the circular economy, and ensuring long-term relevance in the global market. By integrating the latest technologies and adopting an inclusive user-centric approach, our multidisciplinary team of industrial designers, usability experts, product development and human factors specialists, engineers and electronics and software experts can create solutions that withstand the ever-changing market and user needs. Forward-thinking design centred around uncovered user needs for system simplification, convenience, and sustainability led to the development of our award-winning ‘Ingo’ diabetes management system concept.

Ingo: A Groundbreaking Diabetes Management System

Ingo is a sustainable and compact continuous glucose monitor (CGM) and Insulin pump designed to replace the current single-use CGM and separate Insulin pump systems available on the market.

Ingo empowers diabetes patients to track their insights and effortlessly receive insulin on the go. It also embraces circular economy principles, reducing overall environmental impact. The device combines the functionalities of a CGM and Insulin pump into a stackable design, offering a streamlined approach to managing diabetes in a compact, integrated system, eliminating the need for bulky tubing.

Grounded in usability design needs and desires, Ingo deploys cutting-edge technology with beautiful design integration, keeping usability and sustainability at its core.

Developing products for the global market poses an ongoing challenge. The design industry, in particular, has the potential to influence this space substantially.

We are committed to delivering user-centred design solutions that address the challenges of the global market. Through our expertise in front-end innovation, industrial design, and usability design, we create products and experiences that authentically resonate with users and drive positive change in the world.

You can follow the design team on Instagram and view their work.