Adherence: The Key to Unlocking Better Patient Outcomes

Patient adherence is a critical factor in determining the success of any treatment plan. As C. Everett Koop, former Surgeon General of the United States, famously stated, “Drugs don’t work if people don’t take them”.

However, adherence is a complex issue influenced by various factors, including the patient, the healthcare system, therapy, conditions, and socio-economic circumstances.

We understand the importance of tackling the adherence challenge head-on. Our whitepaper, “Unlocking Adherence,” looks into the current landscape of patient adherence and explores how Behavioural Science and enabling technology can be used to deliver more desirable results.

The Patient Perspective

Our whitepaper presents first-hand accounts from patients experiencing chronic conditions, highlighting the difficulties they face in adhering to their treatment plans. These personal stories highlight patients’ emotional and social needs, the reality of self-administered device compliance, and the impact of communication on the quality of care.

By gaining an understanding of patient perspectives, we can develop solutions that address their needs and pre-existing enablers and barriers to adherence.

Advancing Human Factors through Behavioural Science and Technology

Our whitepaper explains Crux’s Behavioural Design methodology, which integrates behaviour change interventions with design solutions. We present a case study demonstrating how this approach was applied in developing a digital health solution – the Abily app – to increase user attention, task comprehension and reduce use problems.

Your Partner in Improving Adherence

Our specialised Human Factors & Usability Design team tackles briefs in ingenious ways, using tools such as eye-tracking technology and integrated sensors to increase the resolution of insights.

Download the Whitepaper Today

In our whitepaper, you will:

• Gain insights into the patient’s perspective on treatment adherence and the challenges they face
• Understand how Behavioural Science and enabling technology can be applied to improve adherence
• Learn how Crux’s Behavioural Design methodology can inform the development of effective digital health solutions
• Discover real-world case studies showcasing innovative approaches to enhancing patient adherence

Download our whitepaper “Unlocking Adherence” to explore how you can improve patient outcomes through enhanced adherence.