Human Factors & Usability

Crux’s human factors team is made up of usability experts, each with a different academic background and experiences to apply to our usability projects. They contribute to a diversity of thought in the generation and application of usability insights and design.

Image: Crux Product Design, Human Factors team in India conducting research in a remote part of India, two woman talking with face coverings by a hamock.

User-needs gathering

The user resides at the very core of what we do. This starts with systematically understanding who the users are and what they need. Early insights inform programme strategy, tackling the right opportunities and mitigating late stage risk.

By applying appropriate methodologies specific for the programme’s unique demands, we extract insights through activities ranging from in-field ethnographic research through to comprehensive literature reviews

Image: Human Factors & Usability teams testing a drug delivery product, taking notes with a female holding the drug delivery device.

Usability evaluation

Maintaining focus on the user throughout development, Crux’s Human Factors and Usability experts support innovation with timely and insightful usability evaluation.

Whether using our in-house interviewing facilities in Bristol or further afield, we inject usability insights during formative stages of development as well as carry out robust summative studies to validate finalised product systems in line with regulatory requirements and specification needs.

Image: Human Factors & Usability testing, a user trying out a product and an engineer taking notes of how it is being used.

Image: A person in scrubs holding a drug delivery device and another person holding a phone, viewing a screen which displays the results of the medical device.

Integrated usability development

Working within multi-disciplinary teams, Crux’s Human Factors and Usability experts distil knowledge across the team, acting as user advocates throughout product development.

Seamlessly integrating usability in this way not only provides timeline efficiencies but also ensures a superior, user-centric outcome that brings commercial success.

Image: Usability designer looking at a device, man with glasses studying a product in front of a laptop

Areas of expertise.

Image: A human factors engineer in front of a laptop with headphones, reviewing recordings on three large screens of usability testing

Robust HF Engineering Files

We are experienced in supporting clients with the development of robust Human Factors files in line with regulatory requirements.

Image: A medical device designed by Crux held in hand, in the other hand is the app with results, held in front of a table with a plant

Realising User Experiences

Our passion lies in bringing user experiences to life that brighten people’s lives by identifying the small details that make a big difference.

Image: Human factors research taking place in India, people being interviewed by the Crux team

Design for Global Market

With a track record of conducting research across five continents, we advocate for inclusive design practices by representing global and diverse users in development.

Image: Two people sat at a table conducing usability studies with a laptop and products on the table

User Study Experts

Expertise in designing, conducting, and thoroughly documenting user studies that meet regulatory standards, evaluating product systems from their early formative stages to the conclusive summative phases.

Image: A man with glasses and a medical mask, with a syringe

Delivering Evidence-Led Insights

Integrating innovative technologies to enhance the depth, accuracy, and scope of collected data, ensure design decisions are both intuitive and backed by empirical evidence.

Image: A graph called the double diamond v1

Integrating Behavioural Design

Expertise in implementing a full end-to-end process to identify behaviour change opportunities and develop successful interventions supported by scientific evidence.

“Our team of usability experts bring together diverse backgrounds in psychology, engineering, design, and behavioural science to ensure your team's success and benefit your business, by bringing diversity of thought in the application of robust Human Factors practises.“

Natasha Fosker Human Factors Lead

Contact Natasha

Further competencies.

Electronics & Software

Redefining the possible. From the microscale to the macroscale, our teams specialise in crafting custom electronics solutions for a wide array of tailored applications.

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Applied Sciences

We translate even the most complex challenges into real-world scientific principles decoding the solution space, enabling data-driven decision-making with confidence.

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Mechanical Engineering

From requirements to root cause analysis, testing to tolerance modelling, we boast an extensive range of capabilities to accelerate our clients’ development programmes.

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Design

Our designers sit shoulder-to-shoulder with usability & engineering experts enabling effective exploration of early designs through these intertwined perspectives.

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Project Management

Turning visions into reality by efficiently coordinating every aspect of your project.

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