Design
With great design comes great responsibility. We specialise in crafting beautifully considered products and immersive experiences, meticulously designed to cater to user needs. What sets us apart is our commitment to inclusive, empathetic and planet positive solutions.
Beautiful design to us is user-centric responsible sustainable impactful inclusive
Shaping the brief
We partner with clients right from the start – including on the brief itself. Our clients trust and value our ‘front-end innovation’ expertise to quickly identify and qualify exciting opportunity spaces.
Aesthetics with meaning & purpose
We bring marketing, brand and R&D together. We immerse ourselves in our clients’ brand values and ensure that they are reflected in our aesthetics just as much as purpose.
Design with precision
Our designers work alongside engineers and technical experts from the start to ensure we have a rigorous approach to early stage design. This enables us to identify and mitigate potential downstream blockers whilst maintaining the original creative vision.
Going beyond the physical
We develop beautiful UI designs for digital products and platforms that help clients connect with their audiences.
We apply our UX and rapid prototyping experience to create streamlined, intuitive systems that enable clients to meet their audience’s needs and reflect their brand values.
Visuals for communication
Our designers have a great record of creating impactful visuals that translate our clients’ visions into reality and get across their message and brand identity – in packaging, IFU illustrations, reports and much more.
Areas of expertise
Strategic Innovation
Aesthetic Design
Industrial Design
Digital Design
Graphic Design
Packaging Design
“Crux is characterised by our curious and inquisitive nature. Over the years we've invested in a highly talented and effective team, offering a truly unique blend of capabilities, combined with the perfect environment & tools that increases the probability of generating exceptional ideas.“